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John Krycek has written an interesting article highlighting the problems that arise when SEO and Design are not both integrated during the design of a website.
He raises some interesting issues on the individual importance of SEO and Aesthetic Design as well as the pitfalls of failing to address one of these two issues. One of the more important issues he raises is that of knowing exactly what you are designing the site for in the first place.
Recognising exactly what you are designing your site for is often overlooked by many people, especially those who have not got web experience (i.e. company directors etc). Krycek’s article successfully points out how stripping down a site to the bare necessities can often help determine what the site really needs in order to meet its objectives for being.
Rather than getting caught up in flashy designs or unreasable SEO-friendly copy, it pays to think about your target audience and how they will reach your site and react when (or if) they get there. Getting the balance is important, though making sure that the site can actually do what you really need it to is just as paramount in its importance.
April 10th, 2008 at 4:09 am
[...] I recently found the blog of Joshua Clanton. You might want to check it out, like me he likes to sing the praises of content over design. [...]