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I recently found this article which highlighted some of the most common mistakes with SEO projects. While it explains SEO in its more basic forms, it is based in firm princpals which can act as a very useful guide for beginners and more experienced SEOs.
However, it also raises points that affect not only SEO but also general web design. As I have written in a previous post, getting the right balance between Design and SEO is key not only to visitor retention, but also to rankings themselves. Many designers and search engine optimisers overlook the balance between design and search engine optimisation.
It is good to see there are still people out there that advocate keeping sites simple as the way forward!