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As a web designer and having experience in B2B lead generation for web designers, I find it increasingly frustrating when clients come looking for web design services without really having looked into budgets properly.
Now, I’m not suggesting that everyone has to spend £450,000 on a design (unlike the 2012 Olympic logo), however, it seems that many small and medium sized businesses greatly under estimate the cost, and value, of a well designed web presence.
A £500 budget is all well and good for a small brochure site, but for anything more than that (and lets face it, with business sites there is SO much more that you can do) you are probably looking at something in the region of 1k plus.
For example; recently we had an enquiry from someone who wanted to setup a website to sell various pieces of art from various artists. Now if the pages were static with simple images of the product and a number to call to purchase, the budget of £500 is looking reasonable. But they wanted a cart system, a database for all the products, visitor and artist logins and a tracking system to work out commission for each artist etc.
Is it just me or do clients genuinely believe that they can still get a professional job done for less than £500? Perhaps its because people still don’t value the potential a website has for their business or perhaps I’m just being cynical.
Whatever it is - you can’t have that website for £500. OK?