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It’s been pointed out recently that around a third of the last 500 front page stories on Digg were submitted by only 10 people.
Going one further, Shoemoney notes that many of these super users are SEOs. Which, I guess, is all good, if you are one of these SEOs yourself.
However, I see an increasing problem with SEO involvement in social media sites like Digg, Shoutwire and Mixx. The problem is that many SEOs just don’t care about the real value of these sites and are simply clogging the place up with rubbish in order to generate more links pointing to their own or their clients websites.
I don’t have any real problem with aggressive marketing and hell, if that’s what you want to do, go for it. The downside is that the Diggs of this world will just get tired of the increasingly worthless submissions and simply no-follow all links, thereby removing any link value for any submission.
This has already happened with Wikipedia and, if SEOs don’t take a long term view, it will happen with social media as well.